Monday, June 26, 2006

What's in a name?

In an attempt to be frugal, I shop at a very obscure grocery store that is dirt cheap and that we affectionately refer to as "the used food store". So as you can imagine, such a store is located in a rather run down part of town in a strip-mall with a few other obscure shops.

Well, yesterday as I was going there, one of the shops, "Campos Furniture" had printed up a huge banner of a sign that was hung on the side of big box-truck parked in the parking lot.

The sign read:

CAMPOS FURNITURE

Remodiling Sale

Our name says it all

There were two fabulously funny things about this sign. The first is that they misspelled "remodiling" on a huge printed banner (if you could see the area it is in, you would also appreciate the humor in them remodeling at all). And second, that the store's slogan is: our name says it all. Now maybe I am ignorant to the deeper meaning of the words "Campos Furniture" but to me, that name does not really say a whole lot, let alone, say it all.

1 comment:

la sale bete said...

what a genius marketing strategy! they print some unedited, irrational sign, and it really gets people talking. did you go to the store? did they have some great deals?